Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared
when you visit or make a purchase from www.shopaarka.com (“Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device,
including information about your web browser, IP address, time zone, and some of the
cookies that are installed on your device. Additionally, as you browse the Site, we collect
information about the individual web pages or products that you view, what websites or
search terms referred you to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an
anonymous unique identifier. For more information about cookies, and how to disable
cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address,
browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about
how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we
collect certain information from you, including your name, billing address, shipping address,
payment information (including credit card numbers, email address, and phone number. We
refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about
Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfil any orders placed through the
Site (including processing your payment information, arranging for shipping, and providing
you with invoices and/or order confirmations). Additionally, we use this Order Information
to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or
advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud
(in particular, your IP address), and more generally to improve and optimize our Site (for
example, by generating analytics about how our customers browse and interact with the Site,
and to assess the success of our marketing and advertising campaigns).

Sharing your Personal Information

We share your Personal Information with third parties to help us use your Personal
Information, as described above. For example, we use Shopify to power our online store--you
can read more about how Shopify uses your Personal Information here:
https://www.wix.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site, you can
read more about how Google uses your Personal Information at
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics
at: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful request for information
we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to you. For more
information about how targeted advertising works, you can visit the Network Advertising
Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-
online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising
Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do
Not Track signal from your browser.
Your rights
If you are an Indian resident, you have the right to access personal information we hold about
you and to ask that your personal information be corrected, updated, or deleted. If you would
like to exercise this right, please contact us through the contact provided below.
Additionally, in case we are processing your Personal Information in order to fulfill contracts
we might have with you (for example if you make an order through the Site), please note that
your information will not be transferred outside of India.
Data retention
When you place an order through the Site, we will maintain your Order Information for our
records.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes
to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like
to make a complaint, please contact us by email at aarkabyaarushi@gmail.com or by mail using
the details provided below:

Aarka by Aarushi
Balaji Residency
Shakti Nagar,
First Main Street.
R.K PURAM, Secunderabad, Telangana. Pin: 500056
Phone: +91 832-8316802